Why the Makeup You Loved in Your 20’s Won’t Necessarily Work in Your 40’s
Let’s be honest — the way we do our makeup in our 20’s doesn’t always translate when we hit our 40’s. And that’s totally normal! Just like our wardrobes, hairstyles, and skincare routines change with time, our makeup needs a little refresh too. The good news? With the right tweaks (and the right products), your look can actually get better as you get older.
Your 20’s: Fun, Fresh & Forgiving
Remember your 20’s? You could pile on a matte foundation, dust your face with powder, and still somehow look glowy. Bold lip colours, glittery eyeshadows, and heavy contour? Why not — your skin was smooth, firm, and forgiving.
Your 40’s: Skin That Wants a Softer Touch
Fast forward a couple of decades and skin has changed. It might be a little drier, a little less plump, and those fine lines are part of the picture. The same heavy makeup that once looked flawless can now settle, crease, or just feel… heavy. This doesn’t mean you need to wear less makeup — you just need makeup that works with your skin instead of against it.
How Runway Room Fits In
This is where Runway Room Cosmetics makes life easy. Our products are designed to enhance your natural beauty, not mask it. That means:
✨ Light-weight Formulas — lightweight, breathable and buildable, so you get coverage without that cakey finish.
✨ Mineral Powders — bronzers, blushes and highlighters that add warmth and radiance instead of harsh lines, with nourishing mineral ingredients to protect your skin and add hydration.
✨ Clean, Skin-Loving Formulas — free from nasties like toxins, talc, and PFAs, so your skin not only looks fresh but feels good too.
Embracing Makeup at Every Age
Your 40’s aren’t about trying to copy what worked in your 20’s — they’re about creating a look that feels fresh, flattering, and you. With the right products, your makeup will actually get easier, quicker, and more confidence-boosting than ever.
Watch Alex Fevola showcase how she enhances her natural beauty with Runway Room Cosmetics — glowing from the inside out ⬇️