Founded in 2012 by former model and makeup artist Alex Fevola, Runway Room is a proudly Australian beauty brand that’s been empowering women of all ages to look and feel their best ever since.
Our Founder
Alex Fevola’s journey into makeup artistry began during her early career as a model, where she experienced firsthand the transformative power of cosmetics. Inspired by the confidence and self-expression makeup could unlock, her passion quickly evolved beyond beauty—it became a mission. In 2012, that mission came to life with the launch of Runway Room. For Alex, makeup isn’t just about appearance; it’s about empowerment. She believes it has the power to boost confidence, celebrate individuality, and help women of all ages embrace their unique beauty. Runway Room is the embodiment of that belief—built on authenticity, self-worth, and the idea that real beauty starts from within.
OUR VALUES
ABOUT US
At Runway Room, we’re proud to offer high-quality, fuss-free makeup loved by everyone—from those in their twenties to those embracing their sixties and beyond. What’s our secret? Skin-loving formulas infused with native botanicals that nourish, enhance, and deliver that signature Aussie glow.
We’re committed to clean, conscious beauty—prioritising cruelty-free practices, eco-friendly packaging, and naturally derived ingredients. Our formulas are free from PFAS, making them as safe as they are effective.
More than just great products, we’re here to support your beauty journey. Whether it’s a complimentary in-store consultation or an online tutorial, we’re all about helping you find your perfect match and apply it with confidence.
Because at Runway Room, we believe beauty is ageless. Our adaptable, easy-to-use products are made to flatter every face and empower every generation—enhancing your natural beauty, your way.
