Our mission was… to offer Affordable Luxury, to every woman. The Luxe Makeover service, was once upon a time, only available for the rich & famous, Runway Room now made it available for everyday people. Runway Room had filled a gap in the market, offering affordable Hair & Make-up packages from Weddings, School Formals and special events. This mission was carried through into the development of the Cosmetic range. With 20 years of unofficial market research as a professional Makeup Artist, Alex had gained first hand insight into what women want from their products. “I wanted to develop clean, ethical, Australian Made beauty products that were still accessible to the average person.’ Sourcing Australia’s best manufacturers and working with the best formulaters, Runway Room Cosmetics was born.

‘We have managed to create clean products, without compromising the performance and functionality. It is our mission to provide affordable luxury for all Australian consumers. Why should we have to spend $100 on a foundation? You can pay half of that for a premium, professional, Australian Made product!' 

Alex Fevola, CEO and Founder

Runway Cosmetics has become a Cult favourite with Make-up Artists, with the countries leading professionals choosing Runway Products to stock their kits.


Runway Room’s ethics are of the utmost importance. Creating products that are packed with naturally derived ingredients and provided in eco friendly packaging where possible. Choosing compostable postage satchels, refillable products, recyclable packaging and Australian Manufacturing to ensure quality and ethics. 

These are all the choices we’ve made to be a more ethical brand. Of course our products are not tested on animals and mostly Vegan friendly. We have also developed an extensive Mineral range which are some of the cleanest formulas to be made in Australia. 

Our Salons are proud to be part of the Sustainable Salon Program and will continue to be as environmentally friendly as possible.This is a space that is ever evolving and we will continue to make conscious choices to better our product, our planet and our customer satisfaction.


Developing an easy to use, uncomplicated beauty range has been key to the success of Runway Cosmetics. Customers love our simple application techniques and the easy to follow tutorials. Education is a major part of what we offer our customers. Simply selling a product is not enough, we want to ensure that our customers know how to use it and apply it  properly. Using the correct tools and technique is vital in getting the best results. We want our customers to be fully informed before they choose products for their skin. Offering complimentary consultations, has proven to be hugely successful in helping customers choose the right products.


Ageless beauty is the foundation of Runway Room. From the very beginning, our demographic has been vast, from School Formals, to Brides and Mothers of the Bride, our Clients have been from all age groups. We have prided ourselves on delivering authentic, ageless beauty. Our product range really is for everyone, with our weightless and glowy formulas appealing to consumers of all ages. Our best selling products are equally as popular with consumers in their 20s as they are with consumers in their 50s. We believe everyone has the right to look and feel their best no matter what their age.